3 Reasons To Franchise In 2019
Looking for that last little nudge before starting your journey to owning a franchise? We’ve put together 3 reasons why franchising is a big win in 2019.
The internet’s changing the game.
The rise of the internet has changed the game for business owners, and franchises have capitalized on these changes. Franchise owners can leverage the internet to increase their visibility as a business and leverage the brand recognition of their fellow franchisors.
Benefits franchise owners receive from the internet:
- Your franchise should have a main website, so you won’t have to worry about making your own.
- Your franchise should give you marketing material that you can use for online marketing material.
- Your franchise should give you guidelines and how-tos on how to better your online reputation.
Omni Fight Club provides all of these benefits to our franchise owners and makes sure they’re set up for success.
Thanks to the increased visibility and brand recognition, franchisors can build and protect their market share from competitors and use this to engage with their customers and acquire new ones along the way.
As a franchise owner, the internet allows you to diversify your digital strategy and take advantage of both paid and organic services.
Social media is a great way to show off your franchise to potential customers. It allows you to create social proof from previous customers, increasing the likeliness of converting more customers in the future.
The rise in multi-unit franchising.
There’s been a formidable rise in multi-unit franchising in the past few years, and there’s a good reason for it.
According to Forbes, “The more locations you have, the more valuable your business becomes. Larger franchisees who diversify through a variety of locations are also better positioned to withstand an economic downturn—something we witnessed just a decade ago.”
Multi-unit franchisors tend to have more capital to invest and are less involved in the day-to-day business dealings compared to someone who only owns 1 franchise. Owning multiple units of the same franchise could allow you to share expenses across the locations. From product cost to marketing, buying in bulk could save you some major cash.
Most franchises offer multi-unit deals, and Omni Fight Club is no exception. You can learn about our franchising options here.
Fitness franchises are booming.
Certain franchises are doing better than others. Since 2006, the number of cardio kickboxing participants has increased by over 35%. As more and more consumers are looking for niche workout opportunities, finding a studio that gives off a small company feel with all the benefits and equipment of a big gym creates the best of both worlds.
With the fitness and health club industries producing around $30 billion in revenue each year in the United States, owning a fitness franchise is a great way to break into the fitness market.
Franchise with OFC.
Looking for a franchise opportunity that fits your needs? Whether you’re looking to own 1 or 50 units, get the conversation started by downloading our free Franchise Guide. We break down the main reasons to own an OFC franchise and the steps you could take to knock out the competition.