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Women Are Knocking Out The Franchise Competition
Do you think franchise ownership is just a boys club? It’s time to rethink what you know about owning your own small business. Right now, the number of franchises owned by women has never been higher in the United States.
Female Franchise Owners Are On The Rise
According to a 2012 study done by the International Franchise Association (IFA), 30.6 percent of franchised businesses were female-owned, which is a 50% increase from 2007. This number has steadily increased even more coming into 2019.
This growth can be tied to the wider variety of franchise opportunities available today. Since 2006, the number of cardio kickboxing participants have increased by over 35%. With the majority of participants at these gyms being female, having female owners speaks to the target audience and allows for a better overall experience.
So why has owning a franchise become so appealing to a larger number of female business owners? Their personality traits and skill sets tend to make them perfect candidates for these specific opportunities.
Why Women Are Great For Franchises
In the Forbes article Women In Franchising: The Rise And Rise Of Female Franchisees, Fiona Simpson states:
“Women generally have strong communication skills, are good networkers and take a collaborative approach to working. These are traits which not only make them excellent franchisees with the key skills to engage their target market and grow their businesses, but which also mean that women are likely to be drawn to the idea of joining an established franchise network and working as part of a team, being in business for themselves but not by themselves.”
Benefits Of Franchising
Not only are women perfect candidates for becoming franchise owners, the benefits of owning a franchise far outweigh a traditional career.
Owning your own business gives you flexible hours outside of a 9-to-5. Whether that flexibility is needed for family life or other goals, building a supportive franchise team will give you the time to make your own schedule.
It’s Up To You
In the end, it’s up to the individual if franchising is right for them. At Omni Fight Club, we pride ourselves on wanting to grow a diverse network of franchise owners across the country.
Are you interested in owning your own Omni Fight Club? Learn how you could get started here.